All companies, whether manufacturers or retail sellers, realize the critical importance of product packaging. High-quality packaging provides better protection for the products inside and simply sells more retail products. Product packaging is something that business owners put a lot of thought into, while consumers sometimes take it for granted. We …
The flexible packaging market continues to grow and is expected to increase from an estimated $68.5 billion in 2021 to $102.8 billion by 2031, according to a report by Allied Market Research, with a compound annual growth rate (CAGR) of 4.2%. There is a reason why flexible packaging is increasing …
Companies in all industries are feeling the squeeze of price increases and supply chain issues. The value of a dollar does not go as far as it used to, and companies are evaluating every aspect of operations to find opportunities for cost savings. No matter what business you’re in, one …
The cosmetics industry is one where secondary packaging plays a primary role in brand identification and differentiation, in addition to product protection. The packaging used for cosmetics provides an excellent opportunity for marketing and increasing brand awareness. To understand the importance of secondary packaging in the cosmetics industry, it is …
Kitting is the process of grouping individual products together to create a bundle of individual yet related items. Kitting and assembly are techniques to manage inventory and meet consumer demands. Kitting individual items with individual SKUs creates one bundled package with a new SKU for easier inventory and sales management. …
Flexible packaging is increasing in use to replace rigid packaging materials such as corrugated boxes and plastic containers across many market segments for a wide variety of products. Flexible packaging is becoming more common for products being shipped to consumers, items stored in inventory, or packed in off-the-shelf packaging for …
Club stores like Costco and Sam’s Club enjoy a great customer base of people who love to shop there, with the great deals on so many different products being the main reason. Do you know one of the biggest reasons why club stores can offer such great deals? Specially designed, …
Flexible films are used to wrap and protect a wide variety of products in industrial and consumer market applications. Flexible packaging films protect product freshness, ensure food safety, and extend shelf life with lightweight protective barriers. The Benefits of Flexible Packaging Films There are a wide array of benefits of …
Shrink wrapping is one of the best types of secondary packaging that provides many benefits to a wide variety of products. Shrink wrapping protects items with a tight seal while still providing clear visibility for brand awareness and marketing messages. Shrink wrapping provides an upscale, polished look to many products …
Point-of-purchase (POP) displays are used in various types of businesses and stores to feature particular products with specialized marketing display material. POP displays are used to focus consumer attention on specific brands or products. These types of displays are often seen near checkouts or featured prominently in the center of …
