There is a big difference between over packaging and under packaging products, and somewhere in the middle is the perfect balance with an optimized packaged item. Depending on who you talk to, about half of consumers consider that the packages they receive are overpackaged. This happens when a small …
Countertop point-of-purchase (POP) displays provide a strategic method to sell products to consumers mostly as a spontaneous, last-minute purchase. We are all familiar with the impulse buys we make while standing in the checkout line at grocery stores, clothing stores, or just about any retail store. To create a successful …
A blister pack is a type of packaging with a preformed clear plastic bubble, or blister, that is attached to a type of backing like a paperboard. The bubble can be pre-cut or custom formed to the shape of a product, to show visibility of the product inside while still …
Club stores like Costco and Sam’s Club are popular for many reasons, consumers can purchase common products in bulk quantities for usually less than if items were purchased separately at a retail store. Most club stores are nothing fancy and consist of gray cement floors, high ceilings and rows and …
Dunnage is a term that is common in the packaging and shipping industry and refers to a variety of materials that protect the main products being packaged or shipped. There are many types of dunnage material and many benefits dunnage provides, especially when choosing the right type of dunnage. An …
The flexible packaging industry continues to increase as the need for packaging of products is one of the most vital components in fast-moving market sectors such as food and beverage, consumer goods, pharmaceuticals and more. Packaging preserves and protects products and also provides valuable communication and marketing for companies and …
We hear the terms frequently, eco-friendly and sustainable. Consumers increasingly want to purchase eco-friendly materials and companies are touting their sustainable practices. But do you know exactly what these terms mean? At times they seem almost interchangeable although there are some differences in the exact meanings that you should be …
Manufacturers of powders and granules have historically used fiber drums for storing and shipping their products. While using large drums has been the norm and provides some benefits such as convenience for filling into a large mouth open container, many manufacturers are realizing the benefits of flexible packaging. The size …
Many brands follow the rules when it comes to labeling, particularly regarding safety warnings and nutritional values of food, etc. When it comes to inclusivity, while many companies have taken great strides, there is still a lot of room for improvement. People with disabilities are the world’s largest minority, according …
Flexible packaging, or flex packaging, is exactly that, packaging that is literally flexible, capable of bending without breaking. There are many types of flexible packaging such as bags, pouches, and wrappers. The next time you see potato chip bags, juice pouches, even the wrappers around granola bars, these are all …
