Point of Purchase (POP) displays are a crucial element in retail marketing, capturing customers’ attention at the critical moment of decision-making. Effective POP displays can create brand awareness, boost sales, and increase customer loyalty. Peoria Production Solutions (PPS) provides a true end-to-end, cross-functional POP solution including design, assembly, kitting, and shipping to cover the full experience.
First, consider what type of display will be the best fit for your market and objectives. PPS offers a wide variety of POP displays, such as freestanding, countertop, floor, endcap, banner stands, dump bins, club store, and gravity fed to name a few. Each is designed to enhance product visibility and the buyers’ experience to drive sales.
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Next, consider whether to have a temporary or semi-permanent display – this will determine the type of materials and longevity factors. A POP display provider should help you use the space effectively.
What to display, is just as important as where and how to display. To “set you up” for success, PPS leverages extensive experience and agility with kitting solutions. PPS can easily combine relevant products into ready packages that customers can quickly grab and go and work together with your display. For the best kitting for your displays, this means pulling together relevant packages and groupings such as snacks in food & beverage, beauty products, tools, holiday specials, pet supplies, and more.
Another important consideration is POP display assembly, and adaptability to different retail environments. Your displays can be fully printed to die lot templates, manufactured, and even assembled – we are flexible.
Consider flexibility given rapidly changing retail trends and consumer preferences. A flexible supplier can accommodate last-minute changes, scale production up or down as needed, and provide innovative solutions to unexpected challenges. This adaptability ensures that your displays and brand remain strong and effective.
Value and fulfillment are key considerations for peace of mind. Dr Matthew Liotine, Vice President of BLR Research, notes, “Utilizing a dependable contract manufacturer serves as an insurance policy for successful fulfillment.” You can learn more in this article on Cost of Agile Manufacturing or how outsourcing can help you derisk through resilient sourcing.
Investing in kitting, assembly, and customized and flexible POP displays is a strategic move that can drive sales and strengthen your brand. By partnering with PPS, you gain access to expertise and resources that elevate your retail presence to ensure a lasting impression on customers.
To learn more about how a cross-functional approach can benefit your business, visit https://www.peoriapros.com/contract-assembly/pop-display-assembly/. Reach out to us to discuss your needs.