Examples of Secondary Packaging
Some examples of secondary packaging would be a cereal box with nutritional facts, marketing information, and brand awareness, such as company logos. The bag inside the cereal box that actually holds the cereal would be the primary packaging. Another example of secondary packaging would be a 12-pack of soda in an easy-carry cardboard container, with the actual aluminum can that holds the beverage being the primary packaging.
These are just a few examples of secondary packaging used in the food and beverage industry, although secondary packaging is used in almost every industry for a variety of products and displays, such as gift sets, cosmetics, household items, and more.
Secondary Packaging Material
Secondary packaging material includes many forms depending on the company and product needs. The type of secondary packaging material chosen should provide the best protection for the products during transportation and distribution procedures.
Some of the most common types of packaging material include cardboard boxes and shrinkwrap material, although there is a wide variety of high-quality secondary packaging options that can really set a product apart from the competition. Working with an experienced secondary packaging provider can help you understand the many choices available to provide the most value.
Quality secondary packaging protects the products inside, includes all pertinent information regarding product contents and safety, and goes one step further to promote brand awareness that entices the customer to purchase. The many types of secondary packaging used by the most well-known companies include:
- Point-of-Purchase (POP) Displays – designed to increase brand awareness in a variety of forms, such as club packs and packaging for a positive consumer experience.
- Club packs – club stores like Costco, Sam’s Club, and Walmart display products in club packaging that must meet specific visibility requirements.
- Clamshell packaging – one-piece containers made of various materials like foam, cardboard, or plastic that open and close on a hinge.
- Cello wrapping – tightly wrapped a product with a thin layer of biodegradable cellophane that is often heat sealed to provide a protective closure without any loose ends.
- Gift set packaging – this type of secondary packaging can include a variety of materials and designs, with custom packaging, inner boxes, labeling, cello wrap and more.
- Flexible packaging – flex packaging is becoming more popular with bag and pouch filling for less wasted space and product protection.
- Kit assembly – kitting is a popular type of secondary packaging that offers consumers a group of similar products or items that are typically used together, such as many household items, hardware, food and beverages, cosmetics, crafts, and more.
- Variety pack packaging – variety packs are also popular and give companies a technique to introduce customers to new items or showcase featured items with multiple items in a variety pack.
PPS Offers Secondary Packaging Solutions
Peoria Production Solutions, PPS, is a leading contract packaging company offering secondary packaging solutions to a variety of businesses and industries. We offer more than 80 years of experience in providing exceptional production solutions, including packaging, repackaging, order fulfillment, kitting and assembly, palletizing, and more. PPS differs from other packaging providers without responsiveness to customer needs and our unique ability to customize solutions as a fully sustainable, not-for-profit organization.
PPS utilizes a highly skilled and trained staff, automated equipment, and strict quality policies to provide best-in-class secondary packaging solutions. We offer experience with all types of secondary packaging materials and processes. Contact us to learn how to improve your packaging process with an experienced secondary packaging provider.