Nutraceuticals is a market that is rapidly expanding, which in turn creates an increase in demand for labeling and packaging of nutraceutical products.
What Are Nutraceuticals?
Nutraceuticals are classified as food supplements, products that are ingested to influence particular physiological body processes. Nutraceuticals solve a variety of nutritional deficiencies, and there is an increase in physicians prescribing them to meet the dietary and nutritional needs of consumers who are more willing to take them.
Dietary supplements, vitamins, and various foods and beverages are becoming a critical part of the health and wellness routines of many consumers. The Council For Responsible Nutrition, CRN, reports that 80% of American adults report using dietary supplements, which is the highest report issued to date.
Many factors contribute to this increase, such as an aging population and the rising costs of healthcare. Although the most prominent cause of the shift in lifestyle is attributed mainly to the COVID-19 pandemic. Staying healthy is at the forefront of consumers’ minds now more than ever.
What Do Nutraceuticals Do?
Nutraceutical supplements aim to provide and improve many functions, such as:
- Reduce the risk of degenerative diseases
- Reduce the risk of cardiovascular disease
- Prevent chronic diseases
- Strengthen the immune system
- Support the body during and after physical activity
- Regularize and improve gastrointestinal functions
- Slow down the aging process
- Improve a variety of physical functions
Types of Nutraceuticals
Nutraceutical products are typically categorized according to their pathology, such as:
- Vitamin and mineral supplements
- Digestive and intestinal supplements
- Circulatory system
- Cough and respiratory system
- Reproductive system and urology
- Sleeping pills and sedatives
- Weight loss
- Other products
Nutraceutical Packaging Trends
Protection
Nutraceutical packaging often determines the safety and efficacy of functional foods, beverages, and dietary supplements. Valuable ingredients in nutraceuticals are vulnerable to contamination and breakdown without the proper packaging materials. Functional protection of products is a must for all nutraceutical types of packaging.
Sustainable packaging
Other emerging consumer trends with nutraceutical packaging include a desire or downright demand for recyclable and eco-friendly packaging. Sustainable packaging continues to increase in every market and is important when packaging nutraceuticals to meet consumer demands. A good majority of consumers are willing to pay more when packaging displays a company’s commitment to eco-friendly packaging.
Product safety and authentication
According to consumer studies, 79% of Americans have confidence in the nutraceuticals industry and trust the quality and safety of supplements. In spite of this, counterfeit products find their way into the industry. Unlike counterfeit clothing or jewelry, for example, fake nutraceuticals put the health and safety of consumers at risk. It is important for consumers to thoroughly read labels and examine the packaging for products that are ingested to ensure safety and legitimacy.
Leading brands today integrate tamper-evident features into their nutraceutical packaging or utilize labeling with easily identifiable brand recognition. Companies can help protect their products and consumers by using only reputable nutraceutical packaging companies and implementing ways to protect their brands from counterfeit schemes, such as using QR codes or digital watermarks.
Convenience
Consumer convenience is always trending, and packaging nutraceuticals with options like single-serve packages that can be consumed on the go is appealing to many consumers and a great way to boost brand awareness. Many consumers pay more for convenient packaging. This gives companies ways to get creative, like offering variety packs where they can incorporate slower-moving products with longtime favorites to move inventory and reduce waste.
Nutraceutical Packaging Solutions
Peoria Production Solutions, PPS, is a leading contract packaging company offering nutraceutical packaging solutions for a variety of products. With more than 80 years of experience, we offer packaging solutions for a wide range of food and beverage and dietary supplements. We offer safe and efficient packaging for a variety of products, such as powder, cosmetics, tablets, capsules, and various forms of dietary supplements.
We utilize a skilled and thoroughly trained staff and automated equipment to provide auto bagging, bag filling, shrink wrapping, and secondary packaging, including point-of-purchase (POP) displays, blister packs, and more.
PPS is a leading contract packaging provider offering bagging, packing, packaging, repackaging, kitting, assembly, and many other production solutions. We follow strict quality policies as an ISO9001:2015 registered packaging company and competitive pricing as a fully sustainable not-for-profit organization. Contact us to learn how to improve your nutraceutical packaging process with an experienced contract packaging company.